With the green movement becoming more and more a daily aspect of people’s lives, it’s not surprisingly that the trendy fashion industry has jumped on board. Through the use of eco-friendly processing mixed with classic as well as fun, new materials, going green is the new scheme for plenty of fashion conscious people out there. But why bother to buy the organic t-shirt when it’s twice the price of the exact same standard shirt?
Lately, resources from all over have been tapped as the newest fabric for organic fashion. Hemp is back in style, as well as the classic silk, the airy bamboo, the still experimental organic cotton, and corn fibers. Even coconut shells have graced the runways in recent years! To focus on just a few is easy: silk is a classic, known for its sleek smooth feel and long respected place in history. It’s great for people with allergies and drapes beautifully even on the most awkward of silhouettes. Of course, you have to dry clean it, so if that’s too much trouble, try bamboo! Lightweight but warm and completely naturally, this quickly renewable resource has become popular in everything from kitchen utensils to flooring. Now fashion has created some to die for fabrics that are perfect for any occasion.
By buying organic fashion, you are supporting the innovations that make it possible. Fashion can so often be considered disposable – in style one day only to be laughed at the next. Organic fashion decreases this trend, creating a lasting statement that remains even after the trend is over. With the growth of the organic fashion industry, fashion designers are encouraged to think about sustainability and responsibility instead of whatever might be the next big thing. High fashion brands like the Aussie brand Earth Made Me ensure that "all apparel can be eco friendly without sacrificing style or comfort."
With its boom in popularity, more and more major world brands are beginning to offer organic lines. Bonds, Target, H&M, and even surprisingly, Nike have all begun to reach out to the organic ideal. You can even design your own organic t-shirt at Cafe Press or buy an eco-friendly iron-on at most major craft and hobby stores. Buying these brands encourages more stores and lines to do the same, ensuring that the green movement continues to spread across the world.